NowCrowd with Coke at O Week

 

NOW Crowd teamed up with the most recognizable brand in the world, Coke, once again. This time we were engaged to activate at various universities during O Week

Coke wanted to give students a branded takeaway and encourage image sharing using the #tastethefeeling, alongside their other campaigns. Using a combination of NOW|SHOOT and NOW|INSTA, depending on the location, we printed thousands of photos and reached over 2 million people online!

This image is us at Macquarie Uni on a scorching 36 degrees day. The students couldn't have asked for more - free hashtag printing and ice chilled Coke! 

 

SETUP

NOWlINSTA Setup - Coke Oweek MQ-17.jpg
NOWlINSTA Setup - Coke Oweek MQ-26.jpg
NOWlINSTA Setup - Coke Oweek MQ-12.jpg
NOWlINSTA Setup - Coke Oweek MQ-22.jpg
NOWlINSTA Setup - Coke Oweek MQ-40.jpg
NOWlINSTA Setup - Coke Oweek MQ-39.jpg
NOWlINSTA Setup - Coke Oweek MQ-37.jpg