Real Madrid

World of Football Experience


For the launch of Real Madrid’s World of Football Experience tour, Melbourne was the first in the world to experience the new, state-of-the-art, touring football experience and exhibition and NowCrowd was there.

Tasked with the development of an interactive and engaging green screen technology concept aimed at capturing the unique experience of standing with some of this generation’s greatest footballers, and visiting one of the most iconic venues in the world, Santiago Bernabéu Stadium, and all from Melbourne, Australia.

Through the use of state-of-the-art software and hardware, we transported visitors to Madrid, allowing them to experience the ecstasy and jubilation of being at the pinnacle of football greatness. From being crowned EUFA Champion’s and hoisting the European Champion Clubs' Cup, to taking a picture with a Real Madrid’s star players including Gareth Bale or Luka Modric. Visitors were able to experience it all from the other side of the world.

SERVICE: NowActivations and NowGreenScreen



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This event created an enduring memory in the minds of visitors that will enable them to preserve and relieve this experience for years to come.