Women in Media

Awards Night 2015

 

NowCrowd was asked to add a fun, social element to one of media's most prestigious awards ceremonies. Guests were directed to a custom branded NowInsta area, where easels displayed how the simple process to print photos worked. 

Every time a guest shared their photo onto Instagram with #btwim, they would receive a printed copy complete with the event branding. All they had to do was collect from the NowInsta station.

A competition was ran simultaneously to promote new freshly launched NowInsta product. Attendees at the Women in Media Awards night were encouraged to add the hashtag #takeitpersonally with a 5 word description about their photo, in order to win a free NowInsta for their next event! Results were announced 10 days later on Instagram. 

SERVICE: NowInsta

 

SETUP

WIM-Case-Study_01.jpg
WIM Case Study_04.jpg
Results.jpg
 

THE PHOTO GALLERY

YG3GQS3F2.jpg
2015-08-13-7054358426321.jpg
2015-08-13-78046133460862.jpg
download (4).jpg
 

THE RESULTS

During the networking times, over 100 guests shared their photos on Instagram with hundreds of photo being printed. The most loved photo has a whopping 2,986 likes (that's the power of influencers). 

WIM Case Study_05.jpg