Women in Media
Awards Night 2015
NowCrowd was asked to add a fun, social element to one of media's most prestigious awards ceremonies. Guests were directed to a custom branded NowInsta area, where easels displayed the simple photo printing process.
Every time a guest shared their photo on Instagram with the hashtag #btwim, they would receive a printed copy complete with event branding. All they had to do was collect from the NowInsta station.
A competition was ran simultaneously to promote new freshly launched NowInsta product. Attendees at the Women in Media Awards night were encouraged to add the hashtag #takeitpersonally with a 5 word description about their photo, in order to win a free NowInsta for their next event! Results were announced 10 days later on Instagram.
THE PHOTO GALLERY
During the networking times, over 100 guests shared their photos on Instagram with hundreds of photo being printed. The most loved photo has a whopping 2,986 likes (that's the power of influencers).