Yellow Glen Terrace
The task was to create a bespoke photography activation that would enable Melbourne Cup visitors to take selfies and have them immediately shareable. Guests took selfies using an infra-red remote whilst standing against a custom made backdrop. The photos appeared instantly on the event gallery, which was accessible from tablets installed on the wall.
THE PHOTO GALLERY
We helped create a truly unique selfie taking experience that enabled Yellowglen to capitalise on the SELFIE. All social sharing was done on site, meaning the sharing percentage was outstanding!